Before Athletic Alliance products were simply names on a shelf, they were characters with personalities, powers and stories. Limited Edition while supplies last.
The Alliance: Adventures of Über-Chad brings the Athletic Alliance universe to life through an original, action-packed graphic novel created by Carwyn Dittman and Donald Kent.
Throughout the story, readers are introduced to larger than-life characters who represent the personalities and identities behind some of Athletic Alliance’s most recognizable products.
Meet The Alliance
GENERAL HAVOK
The embodiment of intensity, power and controlled chaos. General Havok represents the attitude behind the HAVOK family the character who helped establish the aggressive, high-energy identity that would become synonymous with the brand.
MAX TEST
Strength, confidence and physical power define Max Test. The character represents the testosterone focused side of The Alliance universe and the early identity that helped inspire what would become Athletic Alliance’s testosterone support product line.
BRAINSTORM
Brains can be just as powerful as muscle. Brainstorm represents mental performance, concentration and focus, bringing intelligence and strategy to The Alliance team and providing the character identity behind the Brainstorm name.
HAVOK NEURO
Where Havok intensity meets next-level mental performance. Havok Neuro represents the evolution of the HAVOK universe combining the aggressive energy associated with Havok with the focus and cognitive performance concept behind Athletic Alliance's HAVOK Neuro Nootropic Pre-Workout.
Together, these characters help tell the story behind Athletic Alliance and show that the names on our products were created to represent something bigger: strength, performance, focus, intensity and individuality.
Packed with colourful artwork, outrageous villains, larger-than-life heroes and classic comic-book action, The Alliance: Adventures of Über-Chad gives fans a chance to experience another side of the Athletic Alliance brand.
It isn't just a graphic novel. It's a piece of Athletic Alliance history.
Written by: Carwyn Dittman & Donald Kent
Featuring: General Havok • Max Test • Brainstorm • Havok Neuro
Collect the story. Meet the characters. Discover the origins of The Alliance.